Test your way to success–New AB Testing Video

We all know that an iterative approach to delivering great content to visitors can dramatically improve conversions, but testing various ideas for a page can be costly, time-consuming and require the hard-won assistance of the development team.

The built-in A/B and Multivariate (MVT) testing modules in the Kentico Online Marketing Solution allow you to easily test page variations and identify and optimize those that work!

The A/B testing module that comes out of the box with the Kentico Online Marketing Solution allows you to test an unlimited number of page variants.

Perfect for testing two completely different designs or messages, you can split your audience into those who receive the control version and those who receive the treatment version and reports help you to clearly identify the winning page. Pre-defining which visitor segments will be included in the tests gets you to your targeted result, faster.

When evaluating risky changes, you can restrict page traffic, to reduce any negative impact. With A/B testing, you can quickly find the design and message that leads to most conversions.

MVT. The serious marketer’s tool

The built-in MVT testing module allows you to test individual or multiple selected page elements (headline, copy, images, buttons, etc.) and how they all work together, enabling you to gradually drill down to the most optimal combination of all. Frequently used as a sequel to A/B testing, the fine-tuning of MVT results can boost conversions dramatically, and the insight gained can be used in all future pages to have a greater impact sooner.

Unlike other similar systems, the fully integrated A/B and Multivariate modules require no external applications and allow you to test, manage, analyze and test again without any technical knowledge.
Effortless setup in the user-friendly interface gives you full control over your tests and their results, meaning you can optimize, optimize, optimize to your visitor’s content. Not having to reroute your ideas through the developers, means you can test even the tiniest detail and identify the page or page elements that have maximum effect a lot sooner.