Access Vendor Whitepapers for free

We have a bunch of new Vendor Whitepapers that are loaded with information that will not only get you started on your digital project, but if you’re already on the road certainly take you to the next level.

Please feel free to download these, then contact our office and one of our consultants will be able to demonstrate the concepts and give you real life examples of how this technology can make a difference to your business.

Read and enjoy!

FREE Digital Strategy

When defining and developing strategy, marketers and agencies must ensure that their clients understand that ‘strategy’ follows structure, it follows people, and it follows an idea. Second, we must make sure that clients understand that profit and ROI are outcomes, not the strategy itself. If you’re wondering what developing such a strategy looks like then please complete the form and download this FREE Digital Strategy document now.

Learn Pathways to Effective Content Personalization

You need to deliver a fantastic experience that’s tailored to every customer. You need to optimize the journey from awareness through to loyalty. You need campaigns that can be analysed, adapted and made evermore effective in ever changing, dynamic markets.

With the growth of increasingly sophisticated technologies for web content management, marketing automation, and digital marketing, the ability for marketing organizations to provide highly personalized website experiences is on the rise. Today, visitors and customers expect customized experiences that address their individual needs and desires, and often quickly leave websites that treat customers as “one-size-fits-all”.

Learn how marketers can create personalized content for all of their diverse prospects and customers, without giving customers the feeling that the marketing efforts are getting too personal. 

Top seven success factors for optimising customer experience with a CXM platform

While marketers are sold on the benefits of integrated marketing for driving customer engagement and delivering a seamless customer experience, they soon find they can’t execute the strategy effectively with their existing, disparate set of marketing tools.

This white paper discusses the key factors—from a digital marketer’s perspective—for successfully optimizing the customer experience with a platform that centralizes your web, email, social, and other channels into one integrated, cross-channel command centre.

How the right CXM solutions deliver better customer experiences

The customer can be considered the single most important factor for company success. Truly understanding more about different kinds of customers and their needs provides a formidable competitive edge for any company. A customer’s experience with a company comes from the sum total of all interactions before, during and after purchase decisions. Most of those interactions are part of the buyer’s journey, which largely consists of digital touchpoints across multiple channels.

Learn how your customers choose how they will interact with companies and on which channels. Single customer buyer journeys are frequently multichannel, with multiple touchpoints. But customers see their interactions as one experience, so companies must provide consistent – and frictionless – interactions across all channels of engagement. Companies that value customers have to proactively enable positive interactions no matter where they take place.

Learn how to Optimise Digital Marketing through Customer Relationship Management

Digital marketing is far more successful when you thoroughly understand your customers and what they want and need, particularly since most customers change over time. Marketers can use the intelligence from customer data analytics to provide relevant responses to customers on buyer journeys and determine what steps should be taken to further help customers make buying decisions. As a result, you build processes to continuously improve marketing activities, including campaigns and long-term programs. Insights from analytics also strengthen ongoing customer relationships.

To learn how improving customer engagement and communication requires the integration of digital marketing with responsive customer relationship management CRM please complete the form and download your free PDF.

Secrets on SEO direct from Google

This whitepaper first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Are smartwatches a fad or here to stay?

Are users prepared for receiving digital marketing messages through this medium? As sales of this innovative technology continue to rise, how can you leverage this new channel?

This research on smartwatches helps you understand what you should consider up front when you want to engage your audience through this technology. With examples of how smartwatch content is currently being delivered, you’ll learn how to utilize this unique and powerful channel for compelling customer interaction.

In the research, you will learn:

• How to maximize your content for the smaller screen
• How to make your message instantly consumable
• How to use location marketing effectively
• How to leverage smartwatches’ predictive marketing capabilities

We hope you enjoy these Vendor Whitepapers. If you would like to meet with one of our consultants then please contact us.