CEO - Top 5% on Linked In–really?

I must say I was pretty impressed when I received a top 5% email from Linkedin as well as my certificate! Surely I can’t have that many people looking at my profile? Who could they all be?

It then made me think, what a clever marketing campaign! Let me explain.

I see that Linkedin has 200 Million users now, so the top 5% would be 10 Million users right?

So if this email was sent to 10 Million users who all want to know who is looking at their profile they would need to upgrade their account to, at minimum the Business Level costing $19.95 per month (billed annually – $230.28).

Now lets assume 10% (probably high, but you get the idea) of all the 10 Million people were inquisitive enough to do this upgrade for a seemingly small cost the potential revenue to LinkedIn could be $230 Million Dollars!

I would be very interested to see the final outcome of this campaign.

Regardless Linkedin is a great business tool and whilst I felt great about being in the top 5% it still gave me exposure as your reading this blog!

Thanks Daren Hawes CEO