Free report looks at the impact of COVID-19 on marketing

We have been talking about digital transformation for a while. It’s a solid way for organizations looking to gain a competitive edge, to create the ultimate customer experience, drive business growth, be more agile, enhance processes, and be ready for the future.

It lends itself well to organizations that are determined to deliver customer value not only through innovation and technology, but through new business models and working practices.

Forrester states that “digital transformation is not just about technology. It’s the necessary but challenging journey of operating digital-first with the speed and nimbleness to change rapidly, exploit technology to create lean operations, and free people to do more complex tasks”.

What could be more important for businesses and marketing teams right now following the unprecedented year we’ve all experienced? 

The need for digital transformation is set to grow

81 percent of IT pros believe that the COVID-19 pandemic has created the biggest technology pressure ever on their organization. So how can they overcome it? 

Enter digital transformation.

For the reasons mentioned above (customer value, growth, agility, and more) digital transformation is set to grow even in the midst of the COVID-19 pandemic. Despite the mass outbreak of the coronavirus, global spending on digital transformation technologies and services is expected to grow 10.4 percent in 2020 to USD 1.3 trillion.

As we approach the end of this year, businesses are making IT a top priority for digital transformation initiatives, with 59 percent deciding to accelerate their digital transformation efforts in general. If you’re not one of them, it’s time for some research.

Download a copy of The Future CMO report

If you’re interested in finding out more about digital transformation and why it should be front of mind for marketers, take a look at a recent report distributed by The Times. It looks at how the marketing landscape has changed, what’s around the corner following the outbreak of a global pandemic, and why digital transformation is key.

And it’s yours for free!

You’ll find out:

• How the CMO role will evolve in the coming months
• The need for automation and digital transformation
• How CMOs are refining content and messaging as life after lockdown begins to settle and brands take stock
• What marketers need to know and do about ad fraud
• How to avoid the online ads that spread disinformation and fake news sites 
• The mood and tone for this year's holiday campaigns

Plus, you will be able see how search interest for the term "digital transformation" has been growing over time. Get the report here.

Yvette Hastings