Effective Campaigns

Marketing Automation can increase your marketing effectiveness and the ROI of your campaigns through:
 

• Lead nurturing - deliver engaging content to prospective clients as they go through their buying process and establish yourself as an expert in what you offer.
• Complex campaigns – create personalized campaigns where each step is dictated by previous customer interactions with your brand.
• Buyer guidance - lead buyers through their customer journeys from abandoned shopping carts to requested-yet-undownloaded whitepapers through to purchasing completion.
• Engage existing clients - automate customer onboarding by providing useful tips and educating them on how to get the most out of your products or services.

Easy-to-Manage Marketing Automation

Marketing Automation requires constant adjustments based on what you learn and how your communication strategy evolves. Kentico’s Marketing Automation is designed as a simple drag-and-drop interface so that even non-tech-savvy marketers can create automated campaigns and modify the flow of activities at any time.