Deliver Personalized Customer Experience with Marketing Automation

The biggest challenge for marketers who need to engage a large number of leads or customers is how to deliver the right message at the right moment to every single contact. Marketing Automation provides marketers with powerful tools to nurture leads, deliver complex campaigns, guide customers to purchase and engage clients with relevant content.

 

As the customer goes through multiple stages during their life cycle, you need to deliver them the right content or initiate sales activities. And you need to do that in a highly personalized way so that you don't sound like a robot. Marketing Automation allows you to do just that. Typical scenarios when you use Marketing Automation include:

• Lead nurturing - deliver engaging content to prospective clients as they go through their purchase process to make sure you stay at the top of their minds and establish yourself as an expert in what you offer.
• Complex campaigns – create truly interactive campaigns where the next step is decided based on previous customer reactions to your communication.
• Buyer guidance - guide buyers on their way to purchase whether you need to remind them about unfinished check - out process or whitepaper they requested but never downloaded.
• Engage existing clients - automate customer on boarding by providing them with useful tips and educate them how to get the most out of your products or services.

These and other scenarios will help you increase your marketing effectiveness and increase the ROI of your campaigns.

Marketing Automation is a live process. It's never done and it always requires adjustments based on what you learn and how your communication strategy evolves. As such, it can't rely on your IT team. You need to be able to do this by yourself, without technical knowledge.

That's why the Marketing Automation in Kentico EMS was designed as a simple drag-and-drop interface for marketers who can create new automated campaigns or modify the flow of activities at any time!

While there are other marketing automation tools on the market, Kentico EMS provides a fully integrated solution that combines:

• Powerful content management - manage website content, blogs, landing pages, whitepapers and media files at one place.
• Contact tracking and management - learn everything about who your individual customers are and how they interact with your communication.
• Lead scoring - identify hot leads and nurture those who aren't ready for purchase yet.
• E-mail marketing - send personalized e-mail campaigns to chosen segments of customers.
• Segmentation and personalization - segment customers based on their attributes and behavior and provide them with a highly personalized experience.
• Campaign management - track all your campaigns and their ROI.
• Web analytics - see where your site visitors come from, what they are doing on your site and what content they like most.
• Conversion optimization - use A/B testing or MVT testing to optimize your landing pages and e-mails.
• Social media integration - automatically publish to Facebook or Twitter and execute social media campaigns with CMS-powered Facebook pages and applications.
• Mobile marketing - deliver consistent messages in different formats depending on customers' context.

 

Start by calling us now on 1300 308 210 or download the free whitepaper. We’ll even provide a FREE consultation to help get you started.