Elevating Digital Presence: WDM's Longstanding Partnership with Coca Cola Arena
For over five years, WDM has partnered with the Coca Cola Arena in Dubai, leveraging their extensive expertise in Kentico DXP website creation, hosting, and 24/7 support. This collaboration has resulted in a dynamic and robust digital presence for the arena, cementing its status as a premier entertainment venue in the region.
WDM's journey with Coca Cola Arena began with the envisioning phase, where the primary objectives and goals of the website were established. The comprehensive planning phase followed, involving detailed resource planning, system interface design, and the creation of a functional specification that met all client requirements. Utilizing their proficiency in Kentico DXP, WDM crafted a website that was not only visually appealing but also highly functional, ensuring a seamless user experience for visitors seeking information about upcoming events, purchasing tickets, and exploring the arena's amenities.
Throughout the development phase, WDM maintained open lines of communication with the Coca Cola Arena team through regular Work-In-Progress (WIP) meetings. This ensured that any issues were promptly addressed, and the project remained on track. Their rigorous testing and quality assurance protocols, including vulnerability scanning and cross-browser testing, guaranteed that the website was secure and performed optimally across various platforms.
A key component of the partnership was the 24/7 SLA support provided by WDM. This round-the-clock service ensured that the website was continuously monitored and maintained, significantly minimizing downtime and enhancing system reliability. The proactive approach of WDM’s dedicated support team allowed them to identify and resolve potential issues before they could impact the website's performance, providing Coca Cola Arena with the peace of mind needed to focus on their core operations.
In addition to website creation and support, WDM has been instrumental in managing Coca Cola Arena's EDM (Electronic Direct Mail) campaigns. With over 1 million subscribers, these campaigns are critical for maintaining engagement with the arena's audience. WDM's expertise in EDM management ensures that these communications are effective, targeted, and delivered on time, helping to drive ticket sales and keep the audience informed about upcoming events.
Although the contract for website creation, hosting, and 24/7 support has concluded, WDM continues to work closely with Coca Cola Arena on EDM management. This ongoing collaboration underscores the strong relationship between the two organizations and highlights WDM's commitment to delivering exceptional digital solutions and support.
Through this case study, it is evident that WDM's comprehensive approach to digital project management—from initial planning through to deployment and ongoing support—has played a pivotal role in the success of Coca Cola Arena's digital initiatives. Their ability to provide tailored solutions, combined with their dedication to maintaining high standards of service and support, makes WDM a trusted partner for organizations looking to enhance their digital presence.