Marketing Automation Impacts More Than Marketing

The immediate benefits of Marketing Automation are clear improvements to process efficiency, flexibility and creativity. Both marketing and sales teams see significant time savings related to lead generation activities, especially when sales and marketing objectives are aligned.

Marketing automation also holds significant value in these areas:

• Strategic approach to customer relationships and engagement that will yield a greater lifetime value
• Customer-focused vision shared with the entire organization for better outcomes
• Better integration and collaboration across the enterprise
• Effective contribution to continuous revenue growth

A strategic view of marketing automation pays off when organizations are planning programs and tactics to help achieve long-term business growth. A strategy that shows positive impact across the organization, especially in terms of success metrics and ROI, will gain faster support not only from the CMO, but the CEO and CFO.

Marketing automation opens the door to integrated marketing strategies where campaigns take advantage of integrated processes for Web and email activities that better target prospects. Marketers can create automated campaigns that work across multiple channels (websites, email, and social media) to better connect with customers at any point in the buying journey. Integrated marketing, in partnership with marketing automation, improves the outcomes of marketing campaigns - marketing tactics executed in silos generally produce a much lower ROI.

“Once we grasped the concept of Marketing Automation we soon moved from an ‘Email Blast’ type mentality to a ‘Drip Feed’ solution where we increased our click through rate. Targeting our client’s works much better than simply broadcasting a generic static message..” explains Greg, a Web Design Magic customer.

Email marketing continues to be a top marketing channel. With the sophisticated personalization made possible by marketing automation, email marketing takes on a fresh approach to produce optimal results and provide the right content for customers.

Email drip campaigns leverage relevant messages and content usually triggered by customer interactions with the brand and where the customer is on the buyer journey. Marketing automation makes email more effective as a part of integrated multi-channel marketing, where email can interplay with other content types to provide an exceptional customer experience.

Continue to read and understand how Marketing Automation can help your organisation nurture and grow your leads by downloading this free PDF - 10 Real life examples on how Marketing Automation & Personalisation can make a real difference in your marketing campaigns, then book a one on one demonstration to let us show you how.
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